With over 20 years of experience, I blend creativity and aesthetic vision with practical considerations such as budget constraints and technical specifications, ensuring products are both stylish and commercially viable.

My expertise includes traditional marketing, communication strategies, and social media marketing, identifying opportunities throughout the marketing funnel. I employ targeted campaigns on platforms such as Facebook, Instagram, and Google Ads, guided by data-driven analytics. I specialize in supporting startups and smaller businesses with limited budgets, helping them maximize marketing impact.

After earning my law degree from Università Cattolica di Milano, I further specialized in fashion brand management and product development at SDA Bocconi.

Since 1996, I've collaborated with leading home textile companies, focusing on the development and coordination of new collections and licensing agreements. In my roles as art director and marketing manager, I've successfully launched various brands, managing naming, labeling, packaging, advertising campaigns, product development, and digital communication strategies.

Through detailed moodboards, I guide stylists, designers, technical teams, and production companies, facilitating decisions on colors, fabrics, materials, furniture, decoration, and optimal space utilization.

My passion for environmental sustainability and art has enabled collaborations with artists and technical specialists on diverse projects, including private residences, showrooms, retail spaces, and online shops.

In marketing projects, I proactively explore innovative opportunities across both traditional and digital media channels.